When we talk about corporate communication, we are talking about those communication processes that companies carry out towards the outside world, that is, with their clients, the press and society in general. It is very important that organizations transmit their corporate message in the best possible way through these processes. However, it is equally important to take into account the communication strategies within the organization, so improving internal communication is a very important element.

It is not lost on anyone that the company's internal communication has a role to play every time more relevant in creating an optimal working climate and facilitating the exchange of ideas across the board, and not only at the management level. This is where technology plays a fundamental role, providing tools that facilitate internal communication. The tools of unified communication  are a series of applications that allow optimizing the management of all communication channels of a company: chat, email, telephone, etc, from a single place, generally managed from the cloud. These tools facilitate the sharing of documents between colleagues, allowing for example to share the screen of your computer or allowing you to create groups to chat either in writing or with video. 

Did you know that 15% of a company's losses can be avoided by improving the company's internal communication?  The internal communication of a company is vital for its good functioning. Providing people with tools that make it easier for them to talk to their colleagues should be one of the challenges that all companies have to face. 

Next, we'll leave you some tips to improve your organization's internal communication: 

1. Use the video

<b><b></b></b>Some studies point out that the engagement with videos is 95%, while with texts it is 11%. We understand and retain information better with videos! Make communications more interactive by replacing text with images or videos.

2. Use some tool to ask your workers for their opinion

The people who will have the most ideas to improve their work place are the employees themselves who spend 8 hours in that work place. Why don't we ask them their opinion to improve the internal processes?

3. Open a blog just for your company

Newsletters can be an easy way to improve internal communication. It's funny how we associate newsletters with mailings to customers, but not to our employees.

4. Use a cloud system and forget about email

Using online cloud technology is not only a way to improve internal communication, but to be more productive. Wherever we are and whatever device breaks down, our files and data are always accessible.

5. Create a corporate and welcome manual

This document can be a must for all workers, not just for new employees. It should include basic information about the company, such as its policy, values, organisation chart, internal rules or main objectives.

Conclusions

To conclude, achieving effective internal communication in our company is decisive for optimizing daily management and internal processes, since it reduces conflict, improves employee satisfaction and increases their commitment and involvement, which will contribute significantly to achieving the organization's final objectives.

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